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WOMMA Home / The WOMMA Word / December 2007 / Consumers Like Viral Messages They Can Personalize

Consumers Like Viral Messages They Can Personalize

Viral emails where consumers can add their pictures or voices are taking off like wildfire, garnering tons of attention for the brands, such as OfficeMax, Purina, and Careerbuilder, that have used them.

– More from AdWeek (12/ 5) | Permalink