How-to: Igniting Viral Marketing Campaigns Like the Pros
So how does a small company compete with social media giants, such as YouTube and Facebook, for viral attention? WeProNews covered a moderated panel that spoke about how to ignite a viral marketing campaign, all from a small business perspective. Bill Hanekamp of WOMMA member company The Well was one of the panelists, and was joined by Ed Kim, CEO of Red Bricks Media and Fionn Downhill, CEO and President of Elixir Systems.