Showtime Promo Wins BIMA's 'Best Use of Viral Marketing'
Showtime's online viral promotion for its series "Dexter" generated more than 300,000 unique emails, 750,000 page views, and brought home BIMA's "Best Use of Viral Marketing" award.
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WOMMA Home / The WOMMA Word / December 2007 / Showtime Promo Wins BIMA's 'Best Use of Viral Marketing'
Showtime's online viral promotion for its series "Dexter" generated more than 300,000 unique emails, 750,000 page views, and brought home BIMA's "Best Use of Viral Marketing" award.
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