Starbucks Needs New Media, Not New T.V. Ads
In this MarketingProfs post, Seni Thomas outlines how Starbucks could use new media -- as opposed to a few television commercials -- to up its exposure and stay authentic.
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WOMMA Home / The WOMMA Word / December 2007 / Starbucks Needs New Media, Not New T.V. Ads
In this MarketingProfs post, Seni Thomas outlines how Starbucks could use new media -- as opposed to a few television commercials -- to up its exposure and stay authentic.
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