Unethical WOM: Viral Marketers Confess Their Shady Practices
If everyone practiced ethical word of mouth marketing, the industry would be a better place for all parties -- consumers and companies alike. In this article from the Los Angeles Times, one shill marketer confesses some of the shady practices their startup uses to artificially viralize online video. While these practices might work in the short term, the long term damage such tactics can have on a company is enormous, which is why all WOM marketers should mind their ethical manners.