World Vision Debuts Inaugural Video with Viral Aspirations
World Vision launched an online video spoof with a serious message. In the video, an affluent child struggles with the decision to have either toast or cereal for breakfast as a way to promote World Vision's Alternative Gift Catalogue for the holidays. The effort, which is a first for the charity, is paired with a Facebook application that allows users to send pages from the Alternative Gift Catalogue to their friends along with a personalized message.