Hydrox Fans Rally to Revive Their Favorite Cookie
When Kellogg Co. ended production of the Hydrox cookie in 2003 for failing to gain market share on Oreo, the company couldn't have anticipated the undying brand love of the product's fans. Hardcore Hydrox fans have come together, petitioning Kellogg to reinstate the cookie and starting websites and online groups to bolster support for their favorite snack.