Weight Watchers Taps Video Blogger for Viral Campaign
Weight Watchers has tapped a well-known video blog personality, Faint Starlite, to spread the word about the company to her online community. Starlite, which is the screen name of 24-year-old Milwaukee resident Esther Brady, has been posting video blogs on a variety of topics, from politics to weight loss, and has earned a dedicated following in the year that she's been active online.