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Look Smart, Be Smart: A daily compendium of what you need to know to be effective as a word of mouth marketer
A new whitepaper from WOMMA member company CIC is now available for WOMMA members in the Member Center. The "Tuning into Notebook IWOM, 2007 Q3" whitepaper from WOMMA member company CIC explores buzz about computer notebooks across message boards in...
As online social media usage is creeping into older demographics, younger users are feeling creeped-out by the proliferation of adult users. While some social sites offer settings options that allow users to block selected content from certain users, some users are exploring alternative platforms to serve as their online playgrounds.
Real estate agent and blogger Lucas Lechuga is being sued by a condo developer for a post he wrote on his personal blog warning potential buyers against dealing with the developer because of financial trouble the company had in the past. The developer claims the post was detrimental to its business and is suing Lechuga for $25 million -- a steep price tag for an opinion.
Join us Wednesdays at noon EST for WOM Wednesdays, WOMMA's ongoing teleconference series. Just register, dial in, and listen up to get the ideas that will truly expand your marketing horizons. UP NEXT --------- Wednesday, Feb. 6, at noon EST...
There are a lot of great reasons to start a corporate blog: Blogs tend to come up high on Google searches; they're a great way to connect and communicate with consumers; and consumers tend to trust them over corporate websites. This Inc.com article outlines some reasons why you should consider starting up a corporate blog, as well as some great how-to tips.
This video interview with Rick Bruner, DoubleClick's Director of Research, explores some quick tips on how companies can effectively reach influencers -- ultimately raising their word of mouth. Bruner's tips include starting a corporate blog, reaching out to bloggers, and investing in advertising on established blogs.
This podcast -- taken from the live presentation at WOMMA's Research Symposium -- addresses some of the current controversy around the Net Promoter Score from a variety of perspectives. Panelists take time to define some of the terminological confusion that has arisen around the NPS, what the score is actually intended to and capable of measuring, what's new in NPS research, and what's at stake at the heart of the NPS debate.
Listen in as Moderator Dr. Walter Carl, Chief Research Officer at ChatThreads, and panelists Matt McGlinn, Senior Director of Analytics at BzzAgent; Suhail Khan, Director of Worldwide Customer Loyalty Programs for IBM; Deb Eastman, Chief Marketing Officer at Satmetrix; and Tim Keiningham SVP and Head of Consulting at IPSOS, discuss the Net Promoter Score.
[Originally posted by Andy Sernovitz on Damn! I Wish I'd Thought of That!] Someone just promoted a conference in Facebook. The promoters are good guys and it looks like a great event. But not linking to it or promoting it....
[Originally posted by Jennifer on Brains on Fire.] I am one of those people. You know those people. You can’t touch my feet, I can’t touch your feet, you can’t touch me with your feet… or there will be dire...
[Originally posted by Brett Hurt on Bazaarblog.] The new 'Rambo'Browsing Yahoo! Movies this morning, I noticed that the most helpful review on the new 'Rambo' movie is a rant on critics. This review currently appears at the top, as 'most...
[Originally posted by Sean O'Driscoll on Social Media Conversations.] Ok, I’m featured a bit in this as I was interviewed, but even without that built-in bias I think this is one of the better pieces I’ve read. I particularly appreciate...
[Originally posted by Pete Blackshaw on ConsumerGeneratedMedia.com.] Check out the burst of online conversation on blogs in the final hour of this evening's Super Bowl. The green represents discussion deemed to be "sports" oriented, and it's clear that most of...
[Originally posted by Pete Blackshaw on ConsumerGeneratedMedia.com.] Talk about multi-tasking. I'm halfway through the Super Bowl, and I've got over half-a-dozen measurement tools in front of me. All fascinating, but also a bit frenetic. As part of my Nielsen Online...
[Originally posted by John Bell on Digital Influence Mapping Project.] Overheard in a meeting: "Cigarette smokers are the last great counter culture." I am not so sure about "last." Still, the world has changed. Harley Owners are now a customer...
[Originally posted by Virginia Miracle on Marketing Environmentalism.] Yesterday morning, while watching the Mike & Mike Show on ESPN, I saw an interesting event that G2 was hosting in collaboration with the Super Bowl. It was an actual (punny)bowling event...
A new whitepaper from WOMMA member company CIC is now available for WOMMA members in the Member Center. The "Tuning into Notebook IWOM, 2007 Q3" whitepaper from WOMMA member company CIC explores buzz about computer notebooks across message boards in...
When Tiffany's not only failed to deliver an engraved bracelet in time for Christmas, but inadvertently ruined the surprise by calling and telling the gift's recipient about the shipping delay, it made right by forking the jewelry over free of charge. Not only did they win a customer for life by providing excellent customer service, but the customer relayed the story to The Consumerist, where the good deed post is spreading via WOM.
On the Communities Dominate Brands blog, Alan Moore takes a look at some of the fundamentals of co-creating, including, dialog, access, risk reduction, and transparency. According to Moore, for maximum success the principles of co-creation and engagement should be driving forces of a brand -- not simply a by-product
Join us Wednesdays at noon EST for WOM Wednesdays, WOMMA's ongoing teleconference series. Just register, dial in, and listen up to get the ideas that will truly expand your marketing horizons. UP NEXT --------- Wednesday, Feb. 6, at noon EST...
Becoming a Facebook fan, downloading widgets, subscribing to RSS feeds, and joining online social groups, all of these are ways for consumers to opt-in to permission marketing. So once consumers have opened the door and invited your brand in, what can you do to keep your promise and keep them engaged?
Mommy bloggers are often considered the holy grail of blog marketing, based on their strong networks and their likelihood to recommend and discuss products. Moms who interact and post on online social networking sites are similarly valuable to WOM marketers -- and here is an in-depth look at ten top online destinations designed just for social networking moms.
Google's recently launched Social Graph API is making it more seamless for third parties to grab up social graph data created by online social network users. This will make it easier for the developers of new online applications to populate their platforms by giving early adaptors easier access to "friends" who exist on their other social networks, and might change the speed and ease with which users transition from one social site to another.
[Originally posted by Andy Sernovitz on Damn! I Wish I'd Thought of That!] A zillion great ideas from the Customer Service is the New Marketing conference. 1. Check out the Company-Customer Pact. Big idea: It takes two sides to make...
[Originally posted by Andy Sernovitz on Damn! I Wish I'd Thought of That!] A zillion great ideas from the Customer Service is the New Marketing conference. 1. Wesabe's CEO answers his own phone and the phone number is on the...
[Originally posted by Andy Sernovitz on Damn! I Wish I'd Thought of That!] I recommend that you get your hands on "The Speed of Trust" by Stephen M. R. Covey. It comes out in paperback today. Trust is the root...
[Originally posted by Lois Kelly on Foghound.] The people at Bose must know that people trust other people far more than a manufacturer. So in its ads for its new Bose Computer MusicMonitor Bose does something very clever that disarms...
[Originally posted by Spike on Brains on Fire.] As I was watching the Super Bowl last night, I was reminded that it seems that the most effective word of mouth marketing initiatives start as a whisper – dare I say...
[Originally posted by Jake McKee on the Community Guy.] For someone who travels as much as I do, I constantly find myself scratching my head about things like having to remove my shoes, the extra attention paid to 80 year...
[Originally posted on MGH Word of Mouth.] I’ve licked all of the buffalo wing sauce off of my fingers, so I can finally type this without worrying about screwing up my keyboard: this year’s Super Bowl ads were more disappointing...
[Originally posted by Mike Spataro on VisInsights.] The good people over at PRWeek provided me with an opportunity to discuss the 2008 social media landscape in a piece published this week called “Social Media’s Impact Still Growing.” (subscription required). Full...
[Originally posted by Dr. Walter Carl on Word-of-Mouth Communication Study.] While I was doing some research online yesterday I came across a "How To" website (eHow.com) about how to write a Pay Per Post blog post. As background, Pay Per...
[Originally posted on Power Shift.] Radian6 has sponsored the Aberdeen Report: Social Media Monitoring and Analysis: Generating Consumer Insights from Online Conversation which is now available for download. The report, written by Jeff Zabin and Alex Jefferies, spells out a...
A new whitepaper from WOMMA member company CIC is now available for WOMMA members in the Member Center. The "Tuning into Notebook IWOM, 2007 Q3" whitepaper from WOMMA member company CIC explores buzz about computer notebooks across message boards in...
A major reason that book publishers aren't able to move at the instantaneous speed of online news and media is that they rely heavily on word of mouth marketing to move their products -- and that's something that takes time. While certain elements of the word of mouth marketing world make things speedy -- such as blog reviews and online book club hubs -- getting a book to break through the clutter and become and WOM sensation involves a lot of pre-print seeding.
Two brand managers, Adam Butler and Tyler Williamson, are blogging about their brand-building efforts on behalf of 1/3 Less Fat Philadelphia Cream Cheese. Their blog, AdamandTyler.com, features video of their brainstorming sessions, as well as updates on their marketing campaign. While the blogging effort is generating buzz around the blogosphere, some wonder whether the blog will actually contribute to its primary goal of selling cream cheese.
Join us Wednesdays at noon EST for WOM Wednesdays, WOMMA's ongoing teleconference series. Just register, dial in, and listen up to get the ideas that will truly expand your marketing horizons. UP NEXT --------- Wednesday, Feb. 6, at noon EST...
According to the preliminary results of a study from Forrester Research, more than half of BtoB companies either don't have a corporate blog or are still figuring out their corporate blogging strategies -- in spite of the blogging benefits found by their BtoC counterparts.
CMO job tenure is generally low, clocking in at around 26 months, according to June 2007 research from Spencer Stuart. One thing CMOs are doing wrong, according to this CNN Money article, is being slow to adapt to the changing media landscape. In the last decade, the role of the CMO has morphed from being someone who oversees the creation of a clever ad campaign, to someone who can make a product or service worth talking about.
Getting internal support from a variety of key people within your organization is essential to the success of any corporate blogging effort. On the Bernaise Source blog, Dan Greenfield outlines some questions every company should ask before kicking off their blogging efforts, as well as 7-step action plan for things that should be in place before making the case to senior management.
[Originally posted by Andy Sernovitz on Damn! I Wish I'd Thought of That!] A zillion great ideas from the Customer Service is the New Marketing conference. 1. When you open up to customer participation, your brand belongs to your customers,...
[Originally posted by Anna Skaya on Bazaarblog.] Rugs Direct is a great example of an online company that uses Ratings & Reviews to drive all types of business results. This company was founded in 1997, and has a mission of...
[Originally posted by Pete Blackshaw on ConsumerGeneratedMedia.com.] In my ClickZ column this morning, Adapting to Consumer-Controlled Surveillance, I volunteer a dosage of tortured ambivalence about today's marketing environment: "I often worry that in our sometime irrational exuberance over the benefits...
[Originally posted by John Bell on Digital Influence Mapping Project.] While I watched the game I twittered my responses to the ads as they played down. That was the goal. Jeremiah Owyang kicked off this little activity. It became a...
A new whitepaper from WOMMA member company Oneupweb is now available for WOMMA members in the Member Center. In this follow-up study, Oneupweb reports back on how 12 of the hottest products and brands performed on the social media marketing...
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