84% of Australian, 88% of New Zealand Net Users Employ Web 2.0 Tools
WOMMA member company Nielsen Online's inaugural Consumer Generated Media Report analyzes the uptake of CGM among internet users in Australia and New Zealand. According to the report, content sharing is generally the first step into CGM. The study found that 84% of Australian and 88% of New Zealand internet users use Web 2.0 tools to share and consume CGM content and that as consumers become more comfortable with CGM tools, they graduate to higher-level CGM activities, such as content creation.