Aberdeen releases research paper on Social Media Monitoring and Analysis
[Originally posted by Sean O'Driscoll on Social Media Conversations.]
Ok, I’m featured a bit in this as I was interviewed, but even without that built-in bias I think this is one of the better pieces I’ve read. I particularly appreciate that it articulates a broad set of values across corporate silos to developing and engaging in social media strategies. Overall the analysis as well as guidance make this a recommended read.
Social Media Monitoring and Analysis: Generating Consumer Insights from Online Conversation
sean
