Best-in-Class Companies Monitor/Analyze Social Media
According to recent research from Aberdeen Group, Best-in-class companies are 680% more likely than Laggards to use social media for actionable consumer insights. Sixty-five percent of these companies also have a formalized process for monitoring CGM, 52% have personnel on staff whose job it is to monitor CGM, and 42% use CGM for reputation monitoring.
[Disclosure: WOMMA is one of the sponsors of this research.]