Creating Effective Consumer-Generated Contests
Contests that feature consumer-generated content have recently spiked in popularity, but for every Super-Bowl-worthy competition that manages to rally the creativity and imagination of a brand's fans, there's a slew of others that fall short. So what makes the difference between a contest that generates interest and one that falls flat? This ClickZ article takes a look at some of the elements that make for an effective consumer-generated contest.