Find and Embrace Brand Fans, Reap Benefits
Your brand probably has its own enclave of impassioned users. So how do you find them? And what do you do once you've identified them? Most WOM-savvy marketers wouldn't argue the value of embracing brand fans, but figuring out how to encourage them to spread the word and keeping them satisfied, loyal, and engaged isn't always easy. Here are some tips for how to do just that.