Old Spice Taps Will Ferrell Character as Video Spokesman
Old Spice has picked funny man Will Ferrell -- playing the character "Jackie Moon" from his upcoming film "Semi-Pro" -- to plug its new deodorant. The series of videos, which feature Ferrell ad-libbing in character about the product, will be hosted on OldSpice.com where viewers can vote for their favorites and watch "making of" footage.