Podcast Episode #001: Leveraging Your Brand Fans
This podcast features Gene Kendrick from the Varnson Group, Amy Cotteleer from A Squared Group, and Steve Bryant from Publicis discussing what brands should do to embrace their enthusiasts -- while still protecting their intellectual property and navigating legal issues. The discussion was kicked-off in response to some recent big brand "fumbles" that raised important questions about what brands can do to best manage leverage their fans.