Super Bowl Multi-Tasking: Blogging, Twittering, Monitoring Hey!Nielsen, Running Polls
[Originally posted by Pete Blackshaw on ConsumerGeneratedMedia.com.]
Talk about multi-tasking. I'm halfway through the Super Bowl, and I've got over half-a-dozen measurement tools in front of me. All fascinating, but also a bit frenetic. As part of my Nielsen Online responsibilities, I'm helping oversee our Super Bowl monitoring work. But in addition to our "official" metrics, I'm keeping my eye on just about everything, including the degree to which brands are driving offline/online synergy. (Verdict: Ok so far, but not nearly as well as I would have expected.) Anyway, here's what I've got open on my laptop right now:
* BrandPulse (our formal monitoring tool)
* HeyNielsen.com Super Bowl real-time panel (real time voting)
* Floodgate (a real-time blog analysis tool)
* YouTube & MySpace game sections
* Twitter (following what my friends/contacts are up to)
* Websites of just about every advertiser (plus the any mini-sites)
* Yahoo IM (trading notes every couple seconds with Emily Sobol, my colleague)
