The Pros and Cons of Being an Unwitting Spokesperson
This Forbes.com article looks at some of the ways that consumers both knowingly and unknowingly become spokespeople for brands, either by leaving feedback on ratings and reviews sites or by signing up to use the latest Facebook application. The most transparent techniques allow consumers the choice of putting their faces (and reputations) behind a brand, but some are less direct. The article cautions consumers to consider their personal endorsement a kind of currency -- and to put it towards the things they really love.