The Research is In: Meet Mr. Average Blogger
According to research from WOMMA member company BIGresearch, of the 26% of U.S. internet users who blog, 53.7% are male, 44.7% are married, they bring in slightly less income than the average adult, and are slightly more educated than average. Bloggers are also younger, with an average age of 37.6 compared to 44.8 -- which is the average age of the rest of U.S. adult population.