Tide Super Bowl Ad Drives CGM YouTube Spoofs
Proctor & Gamble's talking stain Super Bowl commercial for Tide detergent has driven enormous amounts of traffic to the spot's microsite, mytalkingstain.com, where consumers can vie for prizes by submitting spoofs of the ad. So far, the site has received more than 30,000 unique visits, and more than 5,500 consumer-generated spoofs have been uploaded in response to the call for CGM ads.