Tiffany's Customer Service Goes Above and Beyond, Generates Positive WOM
When Tiffany's not only failed to deliver an engraved bracelet in time for Christmas, but inadvertently ruined the surprise by calling and telling the gift's recipient about the shipping delay, it made right by forking the jewelry over free of charge. Not only did they win a customer for life by providing excellent customer service, but the customer relayed the story to The Consumerist, where the good deed post is spreading via WOM.