A Good Reminder to Keep Your WOM Efforts Ethical
This article from The Christian Science Monitor makes a good case -- and serves as a timely reminder -- for why each and every company's WOM efforts should be ethical. Unethical word of mouth marketing taints the industry for everyone involved. The article focuses on astroturfing and highlights a couple of WOM ethics missteps.
For a WOM ethics refresher, visit WOMMA's ethics toolkit page at http://www.womma.org/ethics/.