AMA Puts It's Money Where Its Word of Mouth Is With WOM Video
To promote an upcoming presentation featuring Andy Sernovitz, CEO of WOMMA member company GasPedal and author of "Word of Mouth Marketing: How Smart Companies Get People Talking," the American Marketing Association created an online video promotion. Whether or not the video gains traction remains to be seen, but using word of mouth marketing tactics to promote WOM is a resounding endorsement.