Bridging the Media Divide: Meeting Your Customers Halfway
On the Communities Dominate Brands blog, Alan Moore takes a look at what companies can do now to bridge the communications divide between themselves and their customers. The blog post, which pulls research from a recent Ketchum study, references the idea that companies are out of touch with the way consumers use media, and makes some suggestions for how to sync back up and get -- and stay -- on consumers' radars.