Conversation Triggers
[Originally posted by Andy Sernovitz on Damn! I Wish I'd Thought of That!]
Physical objects start conversations.
People see this little award on my shelf and ask me about it. It isn't a big deal. I got it for writing a single blog post for Chitika. I don't even remember why I did it.
But the award has generated word of mouth for them for more than a year.
What can you give to people that will trigger long-term conversations?
What can you give that costs less than $5?
