Corporate social technology strategy, purists, and corporatists -- why companies CAN participate
Josh Bernoff of Forrester Research attempts to answer the question, 'can companies be a part of the social world'? and looks at common responses from two groups he names as 'Purists' and 'Corporatists'. It is a thoughtful piece, worth reading by any company looking to engender word of mouth by actively engaging in social media. As Josh says: "If you're in a company, your company can participate. In fact, you must participate."