Dr. Pepper Wants to Buy Everyone a Soda
According to this blog post from WOMMA member company Fizz, if Axl Rose/Guns N' Roses completes their long-awaited album Chinese Democracy in 2008, Dr. Pepper will give everyone in the United States a can of their soda. At a whopping 300,000,000 cans, that's a lot of carbonation -- and potentially a lot of great word of mouth. The success of this program, according to the Fizz Blog, is that Dr. Pepper is approaching its WOM efforts as a fan of Guns N' Roses instead of like a company.