The WOMMA WordHeart-Warming WOM From Band Five for Fighting
On his blog, Shel Holtz highlights a word of mouth effort that has gained a lot of momentum based solely on WOM and good will. John Ondrasik, lead singer of the band Five for Fighting, launched a website called What Kind of World Do You Want, where users can upload videos that answer just that question. Each time one of the user-submitted videos are viewed, money is donated to one of five charities of Ondrasik has selected. The effort so far has raised nearly $175,000 -- all via word of mouth alone.
