Journalists Influenced, Informed by Blogs
According to the 2008 PRWeek/PR Newswire Media Survey, 73% of journalists report that they either "sometimes" or "always" turn to the blogosphere to inform their research, and often use blogs as a way to measure public sentiment. Other findings from the survey showed that 39% of journalists are expected to contribute online content to their publication and 56% say they are expected to contribute to publishing mediums outside of their "official duty." The survey also found that 86% of bloggers receive pitches from PR people, and 24% say these pitches never result in a story.