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Leveraging your Twitter "follower" base and their opt-in interest in what you have to say (er ... "tweet") is a great way to get the word out about blog posts you've written, comment conversations that are happening on your blog, and other pieces of information your Twitter crowd might find useful. After all, what's the point of having multiple social media platforms to work in if you can't use them cyclically to bolster each other's reach and performance?