Microsoft Video Plugs Power of Word of Mouth
This video, which features an interview with Baby Einstein founder Julie Clark, was put together by Microsoft to tout the power of word of mouth marketing, especially in the context of small business marketing. According to Clark, traditional advertising -- whether in the form of a T.V. commercial or magazine ad -- is something she skips and ignores. When she's looking for something she really wants, she trusts the word of mouth from friends -- and applied that common sense philosophy to marketing her own products.