Next Batman Installment Turns to Viral Video to Lure Viewers
The next Batman movie, The Dark Knight, has launched the next segment in its viral-driven marketing strategy. Following on the heels of the flick's December efforts, which used online viral marketing to "reveal" the movie's trailer, the latest campaign is driving Batman fans to the "I Believe in Harvey Dent" website, where they can enter their email address to join the fight to save Gotham City and follow the fictional District Attorney candidate's campaign efforts.