Podcast: Joe Pulizzi Discusses Content as Marketing
In this podcast with Joe Pulizzi, creator of the blog and business bookmarking site Junta42, Pulizzi discusses the role of content in the form of podcasts, blogs, videos, communities, and a variety of other Web 2.0 platforms as a marketing device. Content as marketing is not a new concept -- but the internet age is turning content marketing from a science to an art, according to Pulizzi. Here he discusses the basics of content as marketing, as well as how-to tips and best practices.