Pop singer teams up with her fans to produce next album
Jill Sobule of "I Kissed a Girl" fame is turning to her fanbase to raise $75,000 to help her produce her next album. She's been dumped by two major labels in the past and two indie labels went bankrupt beneath her, so she's taken matters into her own hands and her fans are with her every step of the way. It's co-creation at customer engagement at its finest.