Putting a Price on Conversation
In 2007, it's projected that more than one billion dollars was spent on word of mouth marketing -- and this without having a definitive value placed on the worth of conversation. So what would happen to the industry if a tangible measure of WOM was declared? That's just what WOMMA member BzzAgent is aiming to find out with a newly released whitepaper that takes a stab at finding an effective CPM for word of mouth.