The WOMMA WordSatmetrix Study Finds Financial Impact of Positive, Negative WOM
WOMMA member company Satmetrix announced a new study, titled "Net Promoter Economics: The Impact of Word of Mouth," which highlights the impact of positive and negative WOM in the BtoC computer hardware industry. The study valued each computer hardware Promoter at $2,634 and stated that Promoters spend $203 more than the industry average and account for nearly half of new customers acquired via word of mouth.
