The WOMMA WordSocial Media Must Be Useful in Order to Stay Viable
As much as "super poking" and passing along virtual gifts might create a temporary wave of excitement, the way social networks and other social media platforms will stay genuinely viable over the long haul is by creating things of real value for their users, according to this article. Helping users make and keep plans, book tickets, check stock market changes, and communicate with others more efficiently are things the article's author suggests will make users loyal to the social networks they use and increase the likelihood that they'll keep coming back.
