Social Sites are Spurring the Spread of Political Content
The proliferation of social media and consumer-generated content are making the 2008 elections hotbeds of WOM activity. According to MSNBC, recent research about young voters found that they tend to be not just consumers of news and current events, but conduits as well -- sending information and links out to their social networks. They also rely heavily on friends and other social network connections as news sources. In essence, they are replacing the professional filter -- traditional news media -- with a social one.