Wal-Mart 'Check Out' Blog Gets Stamp of Approval for Authentic Approach
The honesty of posts that appear on Wal-Mart's "Check Out" blog, which has been live since just before the holiday season, caught the attention of the New York Times, which noted in a recent article that posts are often critical even of products that Wal-Mart carries. The blog posts, which are written by buyers -- the company's "tastemakers" -- instead of executives, are largely unedited, and have the potential to step on the toes of both merchants and customers. But that's a risk that Wal-Mart is taking, to the credit of its authentic approach to blogging.