Call to Action: Join the WOMMA Research Council
If you've been thinking about getting more involved in WOMMA activities, now's the time. WOMMA's Research Council is gearing up to start some exciting new research-related projects, and we'd love to have you on board.
On the docket:
- Measuring the Value of the Conversation: Create a standardized set of metrics to value a conversation
- Measuring Word of Mouth, Vol. 4: Join the MWOMv4 Editorial Board and get involved in molding the only collected volume of word of mouth research
- Research Conference: Voice your opinions on what should be included in future word of mouth marketing research events
All WOMMA members are welcome (and encouraged!) to get involved in the Research Council. It will be of particular interest to market researchers and marketers who deal with data and measurement.
A call is scheduled for Tuesday, April 22, 2008, 11:00 a.m. CDT. To receive the dial-in information to participate on this call, email membership@womma.org.