Case Study: An In-depth Look at Levi's Project 501
On the Digital Podcast blog, Alex Nesbitt takes a look at Levi's Project 501, which integrated an ad spot on Bravo's Project Runway with a contest aimed at aspiring designers. The contest portion of the campaign generated more than 3,000 design submissions, 134,000 unique visitors, and 19,000 registered users. According to the case study, social media drove more than 38% of the campaign's total awareness, and directly impacted Levi's top-selling products.