Coke Learned CGM Lesson From Mentos Video
When the now-infamous Diet Coke and Mentos video clips first hit YouTube, Coke was unhappy with the unwanted, uncontrolled attention. Now, two years later, Coke has joined the viral video bandwagon, and has embraced a video from a Lyons, France-based online video user featuring shots of young men throwing bottles of Coke into a garbage can from "impossible angles." The video has garnered a following, and Coke is paying attention -- even going so far as to collaborate on a follow-up.