Corporate Blogs: A Look at How Lenovo, Wells Fargo, and Starbucks Do It
On the Digital Influence Mapping Project blog, WOMMA Board member John Bell discusses the corporate blogs of Lenovo, Wells Fargo, and Starbucks, including the purpose of the blog, who's writing it, how they measure success, and how well connected they are. The post takes a close look at how these three companies are using blogs and social media capabilities to meet their own specific needs, as well as commentary on what more they could be doing to connect with their customers.