Encyclopedia Britannica Gets Web Savvy with Widgets and WebShare
Instead of ceding the online encyclopedia battle to Wikipedia entirely, Encyclopedia Britannica has begun to embrace a slew of Web 2.0 tools -- from its branded widgets and Twitter feed to its newly launched "WebShare," which is offering free access to its content (typically a $69.95 price tag) to bloggers and editors. The free content offered to bloggers has the potential to spread across the blogosphere as bloggers use -- and cite -- the content found on the Britannica site.