Expectant, New Moms Have 100+ WOM Conversations Per Week
According to new research from WOMMA member company The Keller Fay Group and BabyCenter, new and expectant mothers engage in one-third more word of mouth conversations than average consumers, and more than two-thirds of their conversations include brand recommendations. The WOM itself, according to the study, is generally positive, and is considered extremely reliable by other moms.
To learn more about the insights uncovered in this study, tune in to this webinar:
BabyCenter Insights: Moms and Word of Mouth Marketing
Wednesday, Apr. 23, 2008, 2:00 p.m. - 3:00 p.m. EST
To learn more or register, visit:
http://www.babycentersolutions.com/events.php