Friends, Family Trusted Over Top Bloggers
According to a new research study from Canadian firm Pollara, which is covered on the Macalua blog, the opinions of even the most widely read bloggers still don't garner the same trust as opinions from family and friends. The study found that while 80% of respondents said they were very or somewhat more likely to consider making purchases based on the recommendations of real-world friends and family, only 23% reported being very or somewhat likely to consider a purchase recommended by “well-known bloggers.”