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In February, traffic to The Huffington Post blog beat out The Drudge Report with 3.7 million unique views, according to research from Nielsen Online, and Technorati ranks the site as the second-most-linked-to blog behind only TechCrunch. This New York Times article investigates the secrets behind The Huffington Post's rising status, including its "internet newspaper" aspirations, which might lead to sections focused on local content and a broader range of subject matter.