Johnson & Johnson Invites Moms to Social Media Conference
Johnson & Johnson invited more than fifty influential moms to a three-day conference called Camp Baby, where the company refrained from plugging its brand while it hosted its handful of all-expenses-paid moms. The moms were wined and dined and attended breakout sessions, including panels on how to get babies to sleep, nutritional tips for raising healthy families, and more. The goal of the event was to form experience-based relationships with these socially connected moms -- in the hopes that they'd take their learnings -- and their new-found brand love -- back to their social networks.