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In his Marketing Profs article, Matt Dickman offers up some practical tips for keeping track of all of the conversations going on via Twitter without having to constantly refresh and without revolving all of your daily activities around the site. Some of his suggestions include compiling favorites into an RSS feed reader, using a searchable application such as twhirl, or using a web service such as FriendFeed to aggregate the information. With Twitter as with other social media platforms, the secret is to find a way to get something out of it without having to give it all of your time and attention.