Meet Your WOMM-U Faculty: Erin Byrne, Burson-Marsteller
WOMMA would like to take a moment to introduce you to WOMM-U Faculty member Erin Bryne. Erin is Chief Digital Strategist at WOMMA member company Burson-Marsteller, and has a long background in new media, having worked on web initiatives since 1993 for diversified clients encompassing online strategy and research, marketing communications, design/development, viral marketing and interactive advertising.
Erin helps clients develop their overall digital strategy ensuring that digital is appropriately represented within a client's overall marketing and communications plan. One of Erin's most notable client engagements includes managing the interactive program for the Bureau of Engraving and Printing's "New Color of Money" program. Burson-Marsteller was honored with Yahoo's Big Idea Purple Chair Award for excellence in integrated marketing based on the New Color of Money program.
Additionally, Erin continually advises clients on how to utilize digital communications in online PR, including reputation management, CGM, search marketing, and more. In today’s environment of real-time branding, Erin works with clients to help them understand the issues and opportunities of digital communications. WOMMA is happy to welcome Erin to WOMM-U as one of our esteemed faculty members!
To meet Erin and other WOMM-U Faculty members, peruse the agenda, check out the keynote presentations, or to register, visit:
http://www.womma.org/wommu